{"title":"Etta Loves","description":"","products":[{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"ETTA LOVES x LIBERTY – Sensory Hanging Squares","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eReversible sensory squares designed to evolve with your baby's vision.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesigned with Liberty London, these hanging squares feature reimagined archive prints scaled for developing eyes. Each square is reversible - one side for 0-4 months, one side for 5+ months - keeping babies engaged as their sight develops.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFairford Shadow\u003c\/strong\u003e - graceful high-contrast florals for birth to 4 months \u003cstrong\u003eWharfedale Meadow\u003c\/strong\u003e - flowing wildflowers in evolving colour for 5+ months\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSecure velcro attachments for prams, play gyms, or car seats. Mirror, crinkle texture, and gentle rattle for cause-and-effect discovery. Lightweight, padded, machine washable.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiberty beauty meets vision science. Pattern with purpose.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648351104,"sku":"ELLB008","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-sensory-hanging-squares-4503111.jpg?v=1777977147"},{"product_id":"outdoor-playmat-suitable-from-birth","title":"OUTDOOR PLAYMAT - suitable from birth","description":"\u003cp\u003eTake the magic of our sensory prints anywhere with this outdoor playmat.\u003c\/p\u003e\n\u003cp\u003ePadded for baby's (and your) comfort, with a waterproof base and featuring our sensory fern print - to captivate and support infant visual development from birth.\u003c\/p\u003e\n\u003cp\u003eComes with a handy canvas bag with a carry strap for storage and taking out and about - a must have for busy families on the go.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648383872,"sku":"ELPL015","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/outdoor-playmat-suitable-from-birth-2051175.png?v=1777977148"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-5-12-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - 5-12 months","description":"\u003cp\u003e\u003cspan\u003eThis extra-large organic cotton muslin brings together iconic Liberty patterns and the science of infant vision to expertly support babies’ growing visual and cognitive abilities through the second half of their first year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenerously sized and endlessly versatile, use it for play, to swaddle, as a lightweight blanket, breastfeeding cover, pram shade or playmat on the go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWharfedale Meadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a vibrant wildflower meadow designed to captivate growing eyes as babies begin to see more colour and detail - designed for 5 months onwards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe scale and contrast of the design have been carefully considered to inspire engagement, focus and sensory exploration during a pivotal stage of development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTimeless, practical and beautifully packaged – it also makes a perfect gift for a parent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648318336,"sku":"ELLB003","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-3225330.png?v=1777977147"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Sensory Muslin 2-Pack - birth to 12 months","description":"\u003cp\u003e\u003cspan\u003eThis exclusive 2-pack brings together iconic Liberty patterns and the science of infant vision to expertly support visual and cognitive development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully practical for everyday use - whether over your shoulder for focused feeding and winding, or for sensory play anytime, anywhere – to encourage visual engagement and help babies learn to see.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach super soft organic cotton muslin features a Liberty pattern reimagined through the eyes of a baby - thoughtfully chosen and scaled to support babies from birth to 4 months, and then from 5 months to around a year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFairford Shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003efeatures whimsical florals, designed to focus and delight little eyes – from birth to around 4 months old\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWharfedale Meadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003edepicts delicate wildflowers in bloom. Flowing forms and vibrant tones will captivate babies as they begin to see more colour and detail in the world around them. Designed for visual support from 5 months onwards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePresented in striking packaging, it also makes the perfect gift for a new parent or baby shower. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support your babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648416640,"sku":"ELLB001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-sensory-muslin-2-pack-for-012m-6449612.png?v=1777977148"},{"product_id":"etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth","title":"ETTA LOVES x LIBERTY – Sensory Grasp Ball - Suitable from birth","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne Liberty pattern, endless developmental play. Fairford Shadow in iconic black and white, scaled by our infant vision experts to captivate little eyes from birth.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom early staring to batting, grasping, shaking and eventually throwing and chasing, this ball grows with your baby from day one through their whole first year and beyond. A gentle bell inside introduces cause and effect - 'when I move, something happens'.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from organic cotton with a handy loop for pram, car seat or baby gym attachment.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eHidden bell for cause and effect learning\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eOrganic cotton with attachment loop\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648580480,"sku":"ELLB007","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth-5827059.png?v=1777977153"},{"product_id":"xl-fern-muslin-birth-to-4-months","title":"XL FERN MUSLIN - birth to 4 months","description":"\u003cp data-start=\"453\" data-end=\"689\"\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp data-start=\"691\" data-end=\"1125\"\u003eThe Fern print has been expertly crafted with input from our Orthoptist to evolve with your baby’s vision between birth and around four months. Its gentle, self-repeating shapes – known as fractals – mirror those found in nature and are proven to have a calming effect on the brain. By stimulating the same alpha waves linked to relaxation, the pattern helps settle both baby and parent, encouraging a sense of quiet focus and ease. Oh and handily they look gorgeous too!\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1272\"\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay calm and connected while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp data-start=\"1274\" data-end=\"1408\"\u003eBeautiful science, woven into everyday practicality – and until you try an XL muslin, you won’t realise just how much you’ll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648613248,"sku":"ELPL006","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1777977153"},{"product_id":"etta-loves-x-keith-haring-playmat-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING PLAYMAT- reversible - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo Keith Haring prints, one year of visual support. Baby on one side for birth to 4 months, Brazil on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKeith Haring's iconic artwork scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development through the first year. The patterns encourage babies to lift their head, strengthen their neck and shoulders and prepare for rolling and crawling, because when there's something worth looking at, tummy time is so much easier all round.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eReversible, lightly padded, organic cotton. A piece of art for the living room or playroom floor.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible: two developmental stages in one playmat\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eVisual support for birth to 12 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLightly padded organic cotton\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eComes with band to store neatly or take on the move\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/playmats\" title=\"etta loves sensory playmats\"\u003eSee all playmats here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648646016,"sku":"ELHA003","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months-8379406.png?v=1777977153"},{"product_id":"animal-print-sensory-strip-reversible-birth-to-12-months","title":"ANIMAL PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp data-start=\"443\" data-end=\"696\"\u003eThis clever little strip turns tricky moments into calmer ones. Pop it around the pram for peaceful journeys, stand it up during tummy time to keep your baby happily entertained, or wrap it around the changing mat to make nappy changes so much easier.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"1040\"\u003eCreated with our Orthoptist to support your baby’s visual development from birth to around a year, it’s reversible too – with high-contrast Dalmatian (0–4 months) and Blue Leopard (5+ months) prints. Each side has been carefully designed with the right shapes, scales and colours to keep their eyes and brain gently challenged as they grow.\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1101\"\u003eThis is beautiful science, woven into everyday practicality, and a product you’ll be reaching for time and time again.\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1084\"\u003eAs seen in \u003cem data-start=\"1053\" data-end=\"1060\"\u003eVOGUE\u003c\/em\u003e ‘Newborn Essentials’.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1226\"\u003eThe Lullaby Trust recommends a clear cot for baby’s first year to reduce the risk of SIDS. Please do not use this product as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648678784,"sku":"ELAN005","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-4313459.jpg?v=1777977152"},{"product_id":"plant-print-sensory-strip-reversible-birth-to-12-months","title":"PLANT PRINT SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp data-end=\"507\" data-start=\"236\"\u003eTwo patterns, one year of visual support. Fern on one side for birth to 4 months, Sycamore on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe sensory strip that transforms the tricky moments. Attach to the pram for calm focused journeys, stand up during tummy time to encourage head lifting, or wrap around the changing mat to make nappy changes that little bit less squirmy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrecisely designed to provide just the right visual challenge as your baby's sight develops week by week. Not too much, not too little. Just right.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWinner Made for Mums Silver Award, 'Game Changer Parenting Product'.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible: two developmental stages in one strip\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBirth to 12 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLightweight, padded and machine washable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/sensory-strip\" title=\"etta loves sensory strips for tummy time and on the go\"\u003eSee all sensory strips here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePlease note: The Lullaby Trust recommends a clear cot for baby's first year. Do not use as a cot bumper.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648744320,"sku":"ELPL013","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-5750644.jpg?v=1777977153"},{"product_id":"plant-print-muslin-2-pack-birth-to-12-months","title":"PLANT PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eTwo-pack of mid-sized super-soft sensory muslin squares, one from each age range from our best selling plant print collection.\u003c\/p\u003e\n\u003cp\u003eThe Fern print has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst the colourful Sycamore print muslin introduces smaller scales and colour to support from 5 months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eWinner of \u003cstrong\u003eMade for Mums\u003c\/strong\u003e Bronze award for 'Everyday Parenting Essential'\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648777088,"sku":"ELPL012","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/plant-print-muslin-2-pack-for-0-to-4-months-5-month-old-babies-2699142.png?v=1777977154"},{"product_id":"xl-sycamore-muslin","title":"XL SYCAMORE MUSLIN","description":"\u003cp\u003eExtra large supersoft sensory muslin square in our striking sycamore print. Designed with precise scales and colours that support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eThese giant muslins are perfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648809856,"sku":"ELPL007","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1777977154"},{"product_id":"etta-loves-x-keith-haring-sensory-strip-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING SENSORY STRIP - reversible - birth to 12 months","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003eOur sensory strip provides perfect stimulation for in the pram and tummy time, featuring Keith Haring's striking 'Baby' (newborn-4 month print) and 'Brazil\" artwork (5+ months) in soft organic cotton with a comfy padded fill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSimply attach securely around the pram bassinet for calm developmental journeys, stand it up in front of baby for happy tummy time or you can even place it around the changing mat for less squirmy nappy changes.  \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cspan\u003e Lullaby Trust recommend a \u003c\/span\u003e\u003ca href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" title=\"Lullaby Trust Clear Cot\" data-mce-href=\"https:\/\/www.lullabytrust.org.uk\/safer-sleep-advice\/clear-cot\/\" target=\"_blank\"\u003eclear cot\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor baby's first year to reduce the risk of SIDS. \u003c\/span\u003e\u003cspan\u003ePlease do not use this product as a cot bumper.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648842624,"sku":"ELHA007","price":15.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-keith-haring-sensory-strip-reversible-newborn-to-4-months-5-months-8442013.jpg?v=1777977153"},{"product_id":"animal-print-reversible-playmat-birth-to-12-months","title":"ANIMAL PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTummy time might not be anyone's favourite at first, but this makes it something your baby actually enjoys. Our Animal Print Sensory Playmat turns early play from fuss to focus, giving your little one the stimulation they need and you the calm moments you deserve.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eReversible and designed to grow with your baby from birth to around a year, with Dalmatian (from birth to 4 months) and Leopard (from 5 months to around a year) patterns scaled precisely to support developing vision at every stage.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eScience-designed patterns that evolve with your baby's vision from birth to ~1 year\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible - Dalmatian (birth to 4 months) \/ Leopard (5 months to around a year)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e★★★★★ 4.97 average rating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1135\" data-start=\"1067\"\u003e\u003cstrong\u003eAs featured in The Independent: “Best baby playmat for development.”\u003c\/strong\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648875392,"sku":"ELAN006","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/animal-print-playmat-reversible-newborn-to-4-months-and-5-months-3972627.png?v=1777977153"},{"product_id":"plant-print-3-pack-muslins-birth-to-4-months","title":"PLANT PRINT 3-PACK MUSLINS - birth to 4 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan\u003eThese three everyday-sized sensory muslins (60x60cm) feature \u003cstrong\u003eFern, Dandelion \u003c\/strong\u003eand\u003cstrong\u003e Tree Ring \u003c\/strong\u003epatterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging babies' developing sight during the period when learning happens fastest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePack of 3: Fern, Dandelion and Tree Rings for birth to 4 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGets softer with every wash\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e4.91 average rating from verified reviews\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eNot sure which size? See our muslin size guide →\u003c\/span\u003e\u003ca style=\"font-size: 0.875rem;\" href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\"\u003ehere\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWinner, Best New Baby Gift, Positive Birth Company Awards. \u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648973696,"sku":"ELPL001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies-3669075.png?v=1777977153"},{"product_id":"etta-loves-x-keith-haring-muslin-blanket-reversible-birth-to-12-months","title":"ETTA LOVES x KEITH HARING MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, having a cuddle or for happier tummy time and the Keith Haring prints will be loved by everyone. Reversible 'Baby' (newborn-4 month print) and 'Brazil' (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cp\u003eKeith Haring's artwork has been expertly scaled and coloured by our consultant orthoptist specifically to support babies' visual and cognitive development throughout their first year.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too. \u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034648908160,"sku":"ELHA009","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months-9281419.jpg?v=1777977153"},{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-reversible","title":"ETTA LOVES x LIBERTY – Sensory Muslin Blanket - Reversible","description":"\u003cp\u003e\u003cspan\u003eThis reversible organic cotton 6-layer muslin blanket brings together iconic Liberty design and the science of infant vision, to expertly support babies’ visual and cognitive development through their first year and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight yet cosy, it’s a practical and beautiful blanket for the pram, car, cot or sofa – or for laying on to encourage tummy time. With reversible patterns that evolve with babies’ visual ability, this blanket grows with your baby – offering comfort, stimulation and timeless style in equal measure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFairford Shadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a whimsical floral in soft monochrome, designed to support and focus little eyes from birth to around 4 months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWharfedale Meadow\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"apple-converted-space\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a blooming wildflower print, full of colour and detail to engage developing vision from 5 months onwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully packaged, it also makes a thoughtful gift – a little piece of design history for modern family living.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support your babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649006464,"sku":"ELLB004","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-sensory-muslin-blanket-suitable-from-birth-3153716.png?v=1777977154"},{"product_id":"animal-print-muslin-3-pack-birth-to-4-months","title":"ANIMAL PRINT MUSLIN 3-PACK - birth to 4 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThese three everyday-sized sensory muslins (60x60cm) feature \u003cstrong\u003eZebra\u003c\/strong\u003e, \u003cstrong\u003eStarfish\u003c\/strong\u003e and \u003cstrong\u003eDalmatian\u003c\/strong\u003e patterns developed with our Orthoptist to evolve with your baby's vision from birth to 4 months, continuously challenging babies' developing sight during the period when learning happens fastest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe original Etta Loves muslin. When Jen launched the animal print in 2016, it was the world's first sensory muslin, designed not just to be useful, but to support what babies can actually see.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe perfect over-the-shoulder, grab-and-go size. Soft, practical, organic cotton.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts to support developing sight\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEveryday 60x60cm size, perfect for feeds, burping and play\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePack of 3: Zebra, Starfish and Dalmatian patterns for birth to 4 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e100% GOTS certified organic cotton\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGets softer with every wash\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e4.97 average rating from customer reviews\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eNot sure which size? See our muslin size guide →\u003c\/span\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/blogs\/news\/which-size-muslin-do-you-need?\" title=\"what size muslin do you need?\" style=\"font-size: 0.875rem;\"\u003ehere\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649072000,"sku":"ELAN001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1777977153"},{"product_id":"animal-print-muslin-2-pack-birth-to-12-months","title":"ANIMAL PRINT MUSLIN 2-PACK - birth to 12 months","description":"\u003cp\u003eTwo-pack of super-soft sensory muslin squares, one from each age range from our best selling animals collection.\u003c\/p\u003e\n\u003cp\u003eDalmatian has been expertly scaled to support babies' cognitive and visual development between birth and around 5 months old, whilst Blue Leopard introduces smaller scales and bold colours to support from 5 months to a year and beyond.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, play, cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649039232,"sku":"ELAN015","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/animal-print-muslin-2-pack-for-babies-first-year-7126454.png?v=1777977153"},{"product_id":"etta-loves-x-keith-haring-xl-brazil-muslin-5-to-12-months","title":"ETTA LOVES x KEITH HARING XL 'BRAZIL' MUSLIN - 5 to 12 months","description":"\u003cp\u003eXL supersoft sensory muslin square in our Keith Haring collaboration print 'Brazil' - scaled and recoloured by our Orthoptist to support babies' cognitive and visual development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649104768,"sku":"ELHA002","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-keith-haring-xl-brazil-muslin-for-5-month-old-babies-5957555.png?v=1777977154"},{"product_id":"etta-loves-x-keith-haring-baby-muslin-birth-to-4-months","title":"ETTA LOVES x KEITH HARING 'BABY' MUSLIN - birth to 4 months","description":"\u003cp\u003eXL supersoft sensory muslin square in Keith Haring's iconic 'Baby' print. High contrast black and white, rescaled to the millimetre to support babies' cognitive and visual development between birth and around four months.\u003c\/p\u003e\n\u003cp\u003ePerfect for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind it up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca title=\"etta loves keith haring baby sensory collection\" href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649137536,"sku":"ELHA001","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies-3134721.png?v=1777977154"},{"product_id":"xl-dandelion-muslin-birth-to-4-months","title":"XL DANDELION MUSLIN - birth to 4 months","description":"\u003cp data-start=\"429\" data-end=\"665\"\u003eSoft, sensory \u0026amp; endlessly useful, this XL organic cotton muslin is the one that always earns its place in your bag. Big enough for swaddling, shading, feeding or comforting on the go, it brings ease and calm to every part of your day.\u003c\/p\u003e\n\u003cp data-start=\"667\" data-end=\"1041\"\u003eThe Dandelion print has been expertly crafted with input from our Orthoptist to evolve with your baby’s vision between birth and around four months. Babies are first drawn to the bold bullseye shapes at the centre of each seed head, then as their sight develops, they begin to spot the subtle differences between the dandelions – keeping their focus and curiosity growing.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1177\"\u003eParent hack: use it print-side down as a sensory feeding cover to help your baby stay focused while you enjoy a peaceful moment too.\u003c\/p\u003e\n\u003cp data-start=\"1179\" data-end=\"1313\"\u003eBeautiful science, woven into everyday practicality – and until you try an XL muslin, you won’t realise just how much you’ll use it.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649170304,"sku":"ELPL002","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/xl-dandelion-muslin-for-newborn-to-4-months-old-babies-9019958.png?v=1777977154"},{"product_id":"etta-loves-x-liberty-outdoor-playmat","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Etta Loves x Liberty playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiberty's Fairford Shadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from birth to around 4 months. Providing something they can actually see for longer, calmer play.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time outside or outside. Also makes the perfect family picnic rug!\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is pattern with purpose. Liberty beauty and infant-vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649203072,"sku":"ELLB009","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1777977155"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"ETTA LOVES X LIBERTY - OUTDOOR PLAYMAT (Colourful)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Etta Loves x Liberty playmat brings iconic Liberty patterns and the science of infant vision together to create something uniquely beautiful.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLiberty's Wharfedale Meadow pattern has been reimagined through the eyes of a baby, carefully scaled to attract and hold visual focus from around 5 months to a year. More engaged attention. Longer, calmer outdoor (or indoor) play.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e1.2 metres square, softly padded with a waterproof base, the mat creates a clean, cushioned space for lying, kicking, rolling and tummy time outside or outside. Also makes the perfect family picnic rug!\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLightweight and practical, it folds into its own canvas carry bag with strap so it's always ready to come with you: garden, park or beach.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is pattern with purpose. Liberty beauty and infant-vision science, working together.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649235840,"sku":"ELLB010","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1777977158"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnlike any other playmat, the patterns actively encourage babies to lift their head, reach and move during tummy time, making them want to see more. Lightly padded for comfort, it rolls easily with a matching band for storage or on-the-go use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA standout gift for a baby shower or new arrival.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBirth to 12 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLightly padded, rolls with matching storage band\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMachine washable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty sensory baby collection\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649268608,"sku":"ELLB006","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth-7005011.png?v=1777977161"},{"product_id":"animal-bath-toys-3-pack-suitable-from-birth","title":"ANIMAL BATH TOYS 3-PACK - Suitable from birth","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThese playful bath toys have been designed to support babies' visual and cognitive development through their patterns, scales and colours, making bath time sensory play time.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHand painted on one side with raised features on the reverse for a physical sensory experience as well as a visual one.\u003c\/p\u003e\n\u003cp\u003eBabies' will love the look and feel of the natural rubber, and they're as good for chewing as they are for water play. They're also fully sealed so no nasties can get in.\u003c\/p\u003e\n\u003cp\u003ePack of 3 bath toys, presented in our stylish box packaging. Suitable from birth, loved for years\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs seen in \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eVOGUE\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 'Sense \u0026amp; Sensibility' article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWINNER - '\u003cstrong\u003eBEST BATH TOYS\u003c\/strong\u003e' AT 2023 TMM AWARDS\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649301376,"sku":"ELBT001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/animal-bath-toys-3-pack-suitable-from-birth-2244718.png?v=1777977161"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-birth-to-12-months","title":"ETTA LOVES x LIBERTY – Reversible Sensory Strip - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo Liberty patterns, one year of visual support. Fairford Shadow on one side for birth to 4 months, Wharfedale Meadow on the other for 5 months onwards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAttach to the pram for calm journeys, stand up during tummy time to encourage head lifting, or place around the changing mat to keep little eyes engaged.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLightweight, padded and machine washable. Folds into a changing bag. A design-led gift that does more than look beautiful.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible: two Liberty patterns, two developmental stages\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBirth to 12 months\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMachine washable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eDesigned with infant vision experts\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-liberty-1\" title=\"etta loves x liberty collection page\"\u003eSee the full Liberty collection here →\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649334144,"sku":"ELLB005","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth-9870838.png?v=1777977162"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-birth-to-4-months","title":"ETTA LOVES x LIBERTY – Sensory XL Muslin Swaddle - birth to 4 months","description":"\u003cp\u003e\u003cspan\u003eThis extra-large super soft muslin brings together iconic Liberty design and the science of infant vision to expertly support visual and cognitive development from babies' earliest days to moments of growing discovery.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenerously sized and endlessly versatile, use it for play, to swaddle, as a light weight blanket, breastfeeding cover, pram shade or playmat on the go. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing the classic Liberty design \u003cstrong\u003e\u003cspan\u003e‘Fairford Shadow’ \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cspan\u003e full of whimsical florals and dancing berries, all designed to focus and delight little eyes from birth to around 4 months old\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully packaged and thoughtfully designed, it makes a stunning and useful gift for any new parent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support babies’ early development and make parenting that bit easier.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649366912,"sku":"ELLB002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-liberty-the-little-discovery-set-9550713.png?v=1777977162"},{"product_id":"animal-print-muslin-blanket-reversible-birth-to-12-months","title":"ANIMAL PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stylish animal prints are sure to be loved by everyone.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eReversible Dalmatian (newborn-4 month print) and Blue Leopard (5+ months) in super-soft organic cotton.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAs seen in \u003cstrong\u003eVOGUE\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e'3 Vogue editors share their newborn baby essentials'.\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649399680,"sku":"ELAN017","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months-8503012.png?v=1777977162"},{"product_id":"plant-print-reversible-playmat-birth-to-12-months","title":"PLANT PRINT REVERSIBLE PLAYMAT - birth to 12 months","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTummy time might not be anyone's favourite at first, but this makes it something your baby actually enjoys. Our Plant Print Sensory Playmat turns early play from fuss to focus, giving your little one the stimulation they need and you the calm moments you deserve.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eReversible and designed to grow with your baby from birth to around a year, with Fern (from birth to 4 months) and Sycamore (from 5 months to around a year) patterns scaled precisely to support developing vision at every stage.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eScience-designed patterns that evolve with your baby's vision from birth to around a year\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eReversible — Fern (birth to 4 months) \/ Sycamore (5 months to around a year)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEncourages lifting, pushing and reaching to build neck, back and shoulder strength\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSupersoft organic cotton with comfy padded fill \u0026amp; machine washable\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e1m diameter : generous enough for play, easy to roll up and take anywhere\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBeautiful enough to leave out, practical enough for every day\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e★★★★★ 5.0 av rating\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649432448,"sku":"ELPL008","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/plant-print-playmat-reversible-newborn-to-4-months-and-5-months-1843965.png?v=1777977162"},{"product_id":"love-heart-single-sensory-muslin-birth-to-4-months","title":"LOVE HEART SINGLE SENSORY MUSLIN - birth to 4 months","description":"\u003cp data-mce-fragment=\"1\"\u003eThis very special Love Heart print was drawn by our 'heartists' - children who all started their life in NICUs. We have then worked our scientific magic to scale it perfectly to support baby vision between birth and 4 months.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis print was originally designed as our donation muslin to NICU's all over the UK (so far we have sent over 3,000 so far to over 35 NICUs and counting) but so many of you have asked for it to be available to purchase too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor every muslin sold we send at least 1 to a NICU as nominated by you.\u003c\/p\u003e\n\u003cp\u003eNominate \u003ca href=\"https:\/\/www.ettaloves.com\/pages\/nicu-donations\" title=\"nicu nomination\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649497984,"sku":"ELHE002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies-6216043.png?v=1777977163"},{"product_id":"etta-loves-x-keith-haring-2-pack-muslin-squares-birth-to-12-months","title":"ETTA LOVES x KEITH HARING 2-PACK MUSLIN SQUARES - birth to 12 months","description":"\u003cp\u003eTwo pack of supersoft sensory muslin squares, one of each of Keith Haring's iconic 'Baby' print and colourful 'Brazil' print. Expertly rescaled and recoloured to support babies' cognitive and visual development between birth and around 1 year old.\u003c\/p\u003e\n\u003cp\u003ePerfect for feeding, for cuddles, spillages, for using as a lightweight blanket, breastfeeding cover or to put over a playmat to encourage tummy time. You can even wind them up in a car window for shade and stimulation for calmer car journeys.\u003c\/p\u003e\n\u003cp\u003eBrowse the full Etta Loves x Keith Haring collaboration \u003ca href=\"https:\/\/www.ettaloves.com\/collections\/etta-loves-x-keith-haring\" title=\"etta loves keith haring baby sensory collection\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649563520,"sku":"ELHA010","price":15.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies-6356867.png?v=1777977163"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"SENSORY GRASP BALL - suitable from birth","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Sensory Grasp Ball features our Dalmatian pattern, precisely designed to support your baby's developing vision and capture their attention from birth.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAs your little one grows, it evolves with them. From early visual curiosity to kicking, grasping, throwing and chasing, it builds strength, coordination and confidence every step of the way.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIts segmented shape makes it easy for tiny hands to hold, while a gentle central bell introduces cause and effect learning - 'when I move, something happens'. It's joyful discovery through sensory play.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from organic cotton and finished with a handy loop for easy attachment to a pram, car seat or baby gym, it's calming and endlessly engaging.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003ca href=\"https:\/\/www.ettaloves.com\/collections\/playing\" title=\"playing\"\u003eDiscover our Play collection here →\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649596288,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/sensory-grasp-ball-suitable-from-birth-1646007.jpg?v=1777977164"},{"product_id":"colour-changing-bath-book-suitable-from-birth","title":"COLOUR CHANGING BATH BOOK - Suitable from birth","description":"\u003cp\u003eBring an extra dose of magic to bath time, or play time, with our new Colour Changing Bath Book, part of our collaboration with artist Camille Walala.\u003c\/p\u003e\n\u003cp\u003eWatch the colours magically appear when exposed to water. Wow your baby in the bath, or let older children explore with a paintbrush (or a sponge or their finger) and some water.\u003c\/p\u003e\n\u003cp\u003eThis clever and stunning bath book supports tiny eyes with it's scientifically designed shapes and patterns, and motor skills are developed through using a paintbrush or fingers through the control of movement.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649825664,"sku":"ELCW007","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/colour-changing-bath-book-suitable-from-birth-1769727.png?v=1777977168"},{"product_id":"plant-print-muslin-blanket-reversible-birth-to-12-months","title":"PLANT PRINT MUSLIN BLANKET - reversible - birth to 12 months","description":"\u003cp\u003eOur organic cotton triple layer blanket provides perfect sensory stimulation on the go, when having a cuddle or for happier tummy time, and the stunning plant prints are sure to be loved by baby and you.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (newborn-4 month print) and Sycamore (5+ months) in super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003eComes in our gorgeous box packaging making it the perfect gift too.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58034649858432,"sku":"ELPL011","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2618\/8968\/files\/plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months-9429790.png?v=1777977168"}],"url":"https:\/\/mimi-bear.com\/collections\/etta-loves.oembed?page=3","provider":"Mimibear","version":"1.0","type":"link"}